By: Gege Sugue

The job of your resume and cover letter is to convince your potential employer to shortlist you for an interview.  At the interview, it is your job to convince them that you are the best person among all the candidates.  At both stages, the objective is the same – to persuade.  To persuade without the hard sell and the cheesy marketing lines.

Aristotle’s Rhetoric names three key factors that affect your ability to persuade: credibility, empathy, and logic. Today, we will discuss credibility, the most important element of the three.  Logic and empathy won’t matter much if you cannot establish your credibility.  It would be impossible for anybody to believe the message if they don’t believe ... Read Full Article