October 18, 2017

Effective Business Writing

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The process of improving one’s written communication skills starts with an understanding of the communication process, its purpose, channels, and operating theories.

Effective Business Writing Training by ExeQserve

Writing is both art and skill. And business writing, to be effective, requires competence in both the creative and the technical aspects of writing. That is why ExeQserve consultants came up with Effective Business Writing Training in the Philippines. Combining principles of style and form, this workshop will lead learners to develop their writing competence to produce letters, email, and reports that achieve results and build positive relationships.

The process of improving one’s written communication skills starts with an understanding of the communication process, its purpose, channels, and operating theories. Awareness of one’s skills is the next step. Our communication competence is then developed through application of communication knowledge and through constant and conscious practice. Knowledge-Awareness- Application-Practice. This 4-step approach will serve as the workshop’s framework.

Effective Business Writing Workshop Objectives

At the end of the program, the participants are expected to have:

  • Learned general and business communication principles and practice applying them in the work environment;
  • Assessed their strengths and weaknesses in communication and develop an action plan for continuous improvement;
  • Learned the value of good written and oral communication;
  • Learned and practiced the basic steps of business writing;
  • Applied the 10 Cs of Communication to written and oral communication;
  • Learned how to improve their pronunciation;
  • Practiced different vocal exercises to help them speak clearly and confidently; learned and practiced how to get their message across and achieve results.

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Topics Supporting Activities Module Objectives
Program Overview Introductions
Leveling of Expectations
Workshop Overview
· To give participants a roadmap of the 2-day workshop
· To clarify expectations, workshop requirements, and key success factors
MODULE ONE
Communication
Overview
Energizer Activity: Minefield
· Processing
· The Communication Process
· Barriers to Effective Communication
· To appreciate general and business Communication
Principles
MODULE TWO
Designing
Communication
Strategies
· Discuss the 4 Steps to Effective Written
Communication
· Purpose Driven Writing
· SMART Objectives
· Reader Focused Writing
· Audience Analysis
· Strategic Channel Selection
· Channel Selection Analysis
· Advantages of Written Media
· The Writing Process
· Prewriting
· Writing
· Outline Method
· Mind Mapping
· Revising
· To learn and apply the 4 Communication Steps to achieve effective communication
MODULE THREE
The 10 Cs of
Communication
· Interactive Lecture on each standard of
Written Communication, Tips, Techniques,
Examples. Include:
· Workbook Exercises
· Group Activities
· Learning Games
· To learn and apply writing techniques to produce clear,
effective, materials
· To use language to communicate the right tone to
readers
MODULE FOUR
4 Carat Persuasion
Cut
Clarity
Carat
Color
· To learn to write persuasively to achieve positive and
desired results
MODULE FIVE
Putting it all Together
Writing Practice:
· Email
· Letter
· Report
· Proposal
· To further apply and practice the 10Cs of writing
CLOSING
Graduation &
Evaluation

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