FAB: The Most Powerful Sales Tool Never Used
By: Boom San Agustin If you’re an old hand at selling, like me, I’m sure you’re familiar with the Feature-Attribute-Benefit (FAB) tool (more popularly known as the FAB Analysis). However, sometimes frustratingly, many of the younger sales people I’ve been training had no idea what FAB was. So, here’s a short explainer before I get…
