From Proficiency to Persuasion
art = is the product of human creativity; a skill learned by study, practice, and observation
science = is methodological activity, discipline, or study; general truths, laws or principles; the ability to produce solutions
Writing is both an art and a skill. To be effective, business writing requires competence in both the creative and the technical aspects of writing. Combining principles of style and form, this workshop will lead learners to develop their writing competence to produce letters, emails, and reports that achieve results and build positive relationships.
The process of improving one’s written communication skills starts with an understanding of the communication process, its purpose, channels, and operating theories. Awareness of one’s skills is the next step. Our communication competence is then developed through the application of communication knowledge and constant and conscious practice. Knowledge-Awareness-Application-Practice. This 4-step approach will serve as the workshop’s framework.
Workshop Objectives
At the end of the program, the participants are expected to:
- Learn the value of good written communication;
- Know and practice the basic steps of business writing;
- Apply the 10 C’s of Communication to written materials;
- Know and avoid the pitfalls of business writing;
- Assess their writing competence and find areas for improvement; and
- Know how to get their message across and achieve results through their writing
If you want this Effective Business Writing Training for your team, call us today at 8459 9603 or email your inquiries at information@exeqserve.com
