By: Boom San Agustin If you’re an old hand at selling, like me, I’m sure you’re familiar with the Feature-Attribute-Benefit (FAB) tool (more popularly known as the FAB Analysis). However, sometimes frustratingly, many of the younger sales people I’ve been training had no idea what FAB was. So, here’s a short explainer before I get…
“If you can’t sell the popular, sell the unpopular.” Boom San Agustin (on “Managing Your Circle of Influence”) The ability to know where your sales people want to go in their sales career is essential in keeping them motivated and passionate in doing their job. Sadly, many sales people simply see what they do as…
“The more you know the less you think” Boom San Agustin, Facilitator Making decisions and solving problems happen every day. There’s no way to avoid it. From the decision to rise in the morning to the decision to go to bed at night, decisions are constantly being made. And, together with that, problems are…
“Great sales people don’t sell NOUNS. They sell VERBS.” – Boom San Agustin, Facilitator The game has changed for sellers. The market we once knew so well is steadily becoming unrecognizable. A newer and more informed type of client has emerged and we recognize that our current way of selling just won’t cut it anymore.…
” We are not hereto blame each other, we are here to improve our working relationship with each other.” – Alvin Lacambacal, Executive Secretary of Anvic Construction Being able to effectively communicate, work, and achieve goals together are some of the important characteristics of a high performing team. To function better as a team, we…
Having agility amidst dizzying pace of changes happening around us is crucial to organizational success. Organizations that demonstrate agility respond to change rapidly to create strategies that allow themselves to change internally in order to cope. Employees of companies who value agility also demonstrate ability to adapt and thrive. ExeQserve designed a program that aims to…
Last July 26 to 29 ExeQserve conducted 2 batches of The New Dynamics of Selling Training for Ada Manufacturing Corporation facilitated by Boom San Agustin in Ortigas Center, Pasig City. This sales workshop was created to arm sales professionals with the right attitude, skills and tools to address today’s market demands. After this 2 Day session, the…
Boom San Agustin, the country’s leading Sales Management Consultant, has been ExeQserve’s Sales Guru since 2010 and has designed almost 30 training programs in Superior Sales, Problem Solving and Decision Making, Professional Effectiveness, and Team Building. He has run almost 100 training sessions for ExeQserve alone. Boom has been a Speaker and Corporate Trainer since…